1. Treating customers like superstars - certainly one of the ingredients of the successful Apple Retail Strategy?

The actual action (I was receiving the free T-Shirt box during the clip) :

httpv://www.youtube.com/watch?v=_smfmNOCPhA

2. Genius Bar - full of geniuses

Apparently they may do Apple II Mac Portable (corrected by KenC) support, too... more here...

3. Always do the best for the customer

I saw this from the "Grand Opening Visitor's Guide" brochure:

Apple is committed to assisting our customers with special needs. If you plan to attend any of our events and will require a sign-language interpreter or other assistance, please let us know as far in advance as possible. We do our best, but require adequate notice to provide the resources you need.

I'm not sure if any other computer retailers would offer such service publicly? +1 for Apple Retail.

4. Worrying sign for Sydney CBD Apple retailers?

With One-to-One, Personal Training, free workshop classes, free wifi, tons of demo units on the floor, plenty of salesman and "geniuses" to help and most importantly, the Apple's clean image and reputation of trust, it's pretty hard to see how the Apple retailers can retain their customers. However, I'm all for competition to improve the general services and price advantages...