I was given a free ticket by a friend to go to the “Sony. Experience More” at the Sydney Convention Centre in Darling Harbour - basically a marketing event showcasing the cutting edge electronic products by Sony. The following are a few impressions I made.
1. OLED TV
There were probably a thousand products on the floor but this was THE ITEM. At first I thought these were laptop elevating stands (?!) but when I saw the very crispy and sharp image quality it was playing I was instantly impressed, yet the thinness was much less than maybe 0.5cm.
It is probably still in R&D and not yet for production such that they had ropes around these precious cuties.
I am looking forward to the day it is ready for laptop and later big screen TV.
2. FREE FREE FREE
Free cap. Free T-shirt. Free sweets (see below). Free drinks. Free finger food. The most important of all, free photo printing with these:
I have to say the picture output quality is quite good.
Mental note: be more prepared next time when similar events are on - bring a memory card full of photos for “Product Quality Evaluation Process”…
3. Where is the “Play” in Playstation PS3?
There were about half a dozen PS3 units that I noticed. They let people play a couple of action-style PS3 games. However on the floor they use other units to demonstrate the ability of showing High-Definition Blue-ray movies, or reviewing photos and an interesting feature - pause the HD video and prints a (partial) screenshot straight to the photo printer.
I wonder, “Play” does not certainly imply “Games” as certain as in the past.
4. Where the bloody hell are you, PSP?
It is normal that there is no PS2 in sight, however I only saw ONE TURNED-OFF PSP sitting next to a PS3 and no others. I am amazed that Sony did not bother to show off the primer portable gaming platform to the consumers.
5. Sticky Sweets
Sony has hired these “sticky” people to make small bags of sweets that marked with the words of “Sony” or “FULL HD” on each lolly. They actually setup a stand to make it during the show and the marketing gimmick is that their stand was surrounded by 20 Sony HD video cameras which everyone can try out the recording quality of these equipments.
The lollies tasted very good. Most often than not, their stand was the most crowding of all on the floor.
6. Booth Babes
You think I mean this. No, there was none like that. The best I could find was this:
Overall
It was a good visit, as a geek and a graduate student, to have FREE entry to play around with gadgets.
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